The Three C's of Retail

Conversion, Creation & Collaboration = The Three C's of Retail

The Future Lab’s “Futures Retail Report 2010” details the ways in which consumers are now more active when it comes to brand engagement. New emerging trends through eCommerce, Social Media and Smart Phone applications are seeing consumers flocking to take part in digital conversion.

Talking and listening to consumers is a key point of discussion in this report; doing this makes the consumer feel valued and will increase their confidence in purchasing goods from the brand. The aim is to get them involved, whether it be asking them to upload photos to the brand’s Facebook page and share favourite items with friends, letting customers design and customise their own products, or ask them what they think about their experience on the brands e-Shop.

Consumers are constantly re-defining their priorities when it comes to purchasing goods, and encouraging them to interact and share with a brand will ensure they get the best experience possible, and see profits increase.

http://www.thefuturelaboratory.com/

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