Trend Watching produced a consumer report for 2011 stating that one crucial trend that will be up and coming is online status symbols. Just like a brand logo on a piece of clothing, consumers will start to want to display their love for brands online with virtual symbols which will show off their ‘online contributions, interestingness, creations and popularity’. Status and image tagging as well as geo-location badges are already signs of this happening.
http://www.trendwatching.com/trends/pdf/trendwatching%202010-12%2011%20TRENDS%202011.pdf
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