Saturday, 27 August 2011
Wednesday, 24 August 2011
Social Fashion Overload: Are There Too Many Fashion Portals?
I was reading a report today from Simply Zesty about how real time social streams, although great; are getting a bit too much for people to handle. Niall (who wrote the article) talks about how noise is a big problem in social media and it would be easier for everyone to be able to access a place where all social media accounts were together, saving time and effort on logging into places separately, as well as managing conte
After completely agreeing with this article, I started to think of social fashion portals; something which I have been researching and experimenting a lot with lately. In my opinion there are a lot out there, which doesn’t surprise me as fashion is an almighty popular topic online (having a social mention average of every 12 seconds). Some are good, and some are great, however I lay dormant in most of them not because they are not interesting, but because I can’t keep up.
I got excited when I received e-mails asking if I wanted to preview sites like LookVille, or discovered style hunting sites such as Fashiolista and Chiq, however after the trend caught on, more places are starting to have endless amounts of random product sharing, people you don’t know asking you if they look good, and bombarding advertisement along with 27 e-mail updates a day.
I understand the eCom potential here when linking products to stores; however with so much information going around how do people know what’s fresh? Do they know if they can buy these products in their location? And is it even relevant to the particular user?
Like social media, I think that it would be useful for these portals to be more personalised, and useful to a particular person. I love fashion, but all the content and recommendations from these sites are a bit overwhelming.
I’m with Niall here. Having a place for all of these would be very useful....
Let me know when it’s ready!
Tuesday, 23 August 2011
Zapparel: Interactive T-Shirts
Zappar and Hybrid Apparel have announced a partnership that will bring tee shirt designs to life, simply by looking at them through an iPhone or Android device, pioneering the future of fashion.
Zapparel will be launched exclusively at the International Fashion Expo, MAGIC in Las Vegas 22nd - 24th August 2011 where an initial range of 20 different tee shirts will be showcased.
In a joint development between the British company Zappar and Hybrid Apparel, one of the USA's most successful manufacturers and distributors of tee shirts to retail, Zapparel bridges the gap between the physical and the digital and takes the lead by introducing a whole new way of thinking about clothing, making them entertainment channels in their own right.
The Zappar App technology allows consumers and brands to access a new world of entertainment and visual excitement just by pointing their Zappar activated iPhone or Android phone at any Zapparel Tee-shirt. The Zappar app is free to download from iTunes or Android Market Place.
Jarrod and Gavin Dogan, owners of Hybrid Apparel commented, “We are delighted to be involved with Zappar in this ground-breaking new venture. The concept of bringing our clothing range to life with Zappar’s pioneering technology is so exciting, and introduces a whole new dimension to the fashion industry.”
Caspar Thykier, Managing Director for Zappar adds, “We are thrilled to be working with Hybrid Apparel and furthering the Zappar brand into new realms of possibility. By expanding the Zappar technologies into the fashion industry and integrating augmented reality into clothing and apparel, it demonstrates the limitless opportunities for the brand.”
For iPhone, iPod and iPad:
For Android:
Saturday, 20 August 2011
Body As A Platform
Body as a Platform from Helle Rohde on Vimeo.
Find Out More Here:
http://www.electricfoxy.com/2011/08/body-as-platform-workshop-at-ciid/
http://www.electricfoxy.com/2011/08/body-as-platform-workshop-at-ciid/
Umbra's Little Black Dress Storage For Jewellery & Beauty
The Little Black Dress is a super-thin storage solution for jewellery, beauty items and all of life’s knick-knacks. Contents are visible at a glance; there’s storage on the flipside; and it can be hung in the closet, on a wall, or on the back of a door.
